The Alka-Seltzer Mocktail
Hungover. The Irish Flu. Post-Party Regret. Whatever you call it, when you wake up feeling rough, you want relief fast.
So we created the Alka-Seltzer Mocktail, the drink for the day after, to help you forget last night’s cocktail and to help create an entirely new category for Alka-Seltzer.
We then introduced it by tapping into key drinking occasions when people are frantically Googling relief. Cure, found.
Click here for the Alka-Seltzer Mocktail Menu
Accomplices:
ECD: Susan Treacy
CD: Jeff Cenna
AD: Elaine Kalvelage
Director: Nelson Cabrera