Almay Feel Free
Beauty can be stifling and stressful — especially if you have sensitive skin. Luckily, as the #1 hypoallergenic makeup brand, Almay puts your sensitive skin at ease and helps you Feel Free.
When we apply makeup in the mirror we often make these distinct faces. So, we showed the freedom you have with Almay by showing real women with sensitive skin breaking into “face dancing” as they do their makeup.
On Tik Tok and Facebook, influencers like Leigh were getting censored for sharing photos of their sensitive skin. So we reversed the label to explain sensitive is beautiful and should be seen.