Kellogg's Winter Olympics 2018
Kellogg’s role in many families’ lives is at the breakfast table, at the beginning of their day. So, for the 2018 Winter Olympics, we asked the four athletes of Team Kellogg's what drives them to get started each morning on their journey to the Games and uncovered motivations that everyone, no matter what stage they're on, can relate to: What gets you started?
Introduced Team Kellogg's and their stories to media and fans alike.
100 days out from the games we produced an exclusive media event where we unveiled Team Kellogg's, invited media to chat 1:1 with the athletes and created an interactive experience which turned attendees into cover athletes.
We captured intriguing content to share out during games time, when organic search around our athletes was highest. Here, world champion Nathan Chen tells us what he thinks about on the ice and we see it from his own perspective.
Gold-medalist and Women's Ice Hockey Team Captain Meghan Duggan shares what gets her started.
Paralympian Mike Schultz shares what it's like to create the prosthetics for his competitors.
Created and executed in real time Champ Packs for gold-medalist on Team Kellogg's.
Accomplices: David Sookochoff, Senior Art Director, Aaron Noffsinger, GCD &
Jennifer Passaniti, Senior Producer