Accomplices:
ECD’s: Josh Gross & Pedro Perez
CD’s: Manuel Torres & Alejandro Juli
AD: Elaine Kalvelage
Director: Pete Riski
Extra Refreshers Gum
Extra has built a lot of brand love through beautiful storytelling centered around meaningful human connections. So, we didn’t want to launch our new Extra Refreshers soft chew gum by just telling people about the refreshing new benefit, we needed to make people feel it in only a way Extra could — by telling a story of “Max & Bill”.
Awards
2019, Clios, Bronze: Music
2019, Clios, Shortlisted: Film
2019, Lisbon International Advertising Festival, Bronze: Craft / Cinematography
2019, Epica: Silver in confectionery & snacks.
2020: Effies Winner
Even the Youtube comments liked us, a rare feat
Accomplices:
ECD’s: Josh Gross & Pedro Perez
CD’s: Manuel Torres & Alejandro Juli
AD: Elaine Kalvelage
Director: Pete Riski