Lincoln Park Zoo
People go to zoos to look at animals without considering they may be some of the last people with the privilege of doing so. Of the 16,118 animals listed as endangered, the Lincoln Park Zoo in Chicago protects 35 of them. We enabled a way for Chicagoans to not only see the animals, but actually save them with a zoo pass whose price correlates to an endangered animal’s extinction rate, and whose proceeds go to fighting against their extinction threats.
To create the price of extinction, we created an algorithm that assigns a price of the zoo pass correlated to the amount of time an animal has been on the endangered list based on data from the IUCN Red List. The higher the price, the higher risk of extinction.
AWARDS:
2022 World Illustration Awards Category Winner
My 2 month old was very impressed with our work in action
Ideation & Creatives: Tracy Silagi, McKailey Carson, Anish Easwar
Creative Directors: Jorge Munoz, Elaine Kalvelage, Josh Gross, Pedro Perez
Designers: Jaehyuk Choi, Tess Barnes
Illustrator: Chiara Vercesi